Patient Researches Doctors

  • Patient decides they need a primary care doctor.

  • They ask for recommendations from friends and family.

  • Patient googles doctors that friends/family suggested, as well as searches for doctors that fit their criteria (work for a certain system, accept their health insurance, accept new patients, specialize in certain types of care, preferred gender or language-speaking demographics, proximity of clinics from home/work, etc.).

  • Patient visits their insurance websites to check which doctors are in-network.

Patient Selects Doctor

  • Patient navigates to Memorial website to look for a doctor.

  • Patient uses “Find a Doctor” tool to filter the search based on preferences, availability, and/or a specific doctor’s name.

  • Patient learns more about the potential doctor via bio and/or through other channels that review/rate doctors (i.e., US News Health and/or Google).

  • Patient inquires about the doctor and schedules an appointment via a phone call and/or an online request form.

  • After an ER or Urgent Care visit, staff recommend a PCP to the patient to encourage continuity of care.

  • Patient waits for a phone call so they can schedule an appointment.

Patient Schedules Appointment
via My Memorial App

  • Patient fills out basic information (e.g., name, birthdate, gender, and the last few digits of their social) to set up a My Memorial app account.

  • Patient is prompted to log in with their email and password.

  • When accessing the app, patient selects “Primary Care.”

  • The app prompts patients without an associated doctor to attach the profile of a doctor based on previous visits or to find a doctor that is accepting new patients.

  • Patient selects a doctor that is accepting new patients and is given a list of next available appointment times.

  • Patient selects available times and confirms selection.

Staff Confirms Appointment

  • Staff receives the request via an email.

  • If the patient filled out an appointment request form, staff calls the patient to find an appointment time that is available for both the patient and provider.

  • If day/time is selected within the app, staff reviews the request, confirms availability, and manually logs the appointment into Cerner.

  • Patient scheduling from Cerner is sent to TouchWorks for provider office visibility and to create the patient profile in the EHR.

  • Patient receives a confirmation email or phone call with appointment details, including date, time, location, and preparation instructions.

  • Patient is not able to access their portal until after the first doctor visit.

View Technology Map

Step

Technology/Touchpoints

Patient Researches Doctors
  • General Website/Search
  • Insurance Website
Patient Selects Doctor
  • Memorial Website via Phone/iPad/Desktop
Patient Schedules Appointment
via My Memorial App
  • My Memorial App
Staff Confirms Appointment
  • Memorial Website
  • My Memorial App
  • Phone
  • Cerner Scheduling Module
  • TouchWorks
  • Appointment Confirmations and Reminders
  • Cerner Order Management
  • Mutare

Step

Pain Points

Patient Researches Doctors
  • Finding a doctor can be overwhelming and time-consuming. Various pieces of information that matter to a patient’s selection are often not located in a single place.

  • Often, popular recommended physicians are not accepting new patients or have long wait times to get an appointment.

Patient Selects Doctor
  • There is no ability to filter searches based on focus areas that may be relevant for patients looking for criteria such as autoimmune disorders, diabetes management, women’s health, etc.

  • If interested in finding a clinic near home/work, there is no automatic filter or map, so patients need to look up individual location names.

  • When searching for a PCP, “Family Medicine” and “Internal Medicine” appear as options under specialties, but often patients do not perceive these as specialty areas. The difference between the two is not commonly known, especially for initial search criteria.

  • To schedule an appointment on the website, patients must call or fill out a form, which is not immediate. Both options necessitate a phone call to complete scheduling.

  • Two manual updates are required by staff when adding physicians who are accepting new patients: one within the My Memorial app and another on the Memorial website.

Patient Schedules Appointment
via My Memorial App
  • For new patients, functionality can be limited.

  • The app does not integrate with the patient portal, so the data is not synced or accessible on both systems.

  • Real-time verifications and notifications are lacking.

Staff Confirms Appointment
  • Oftentimes, patients and/or staff will have to call one another back based on missed calls.

  • Availability of providers and scheduling staff can lead to delays in scheduling and/or long wait times before a patient can see a provider.

  • There is a lack of integration between the website and/or app to Cerner scheduling, as well as Cerner to TouchWorks.

  • Because of the lack of integration between the My Memorial app and patient portals, only appointments made through the app show on the app. If an appointment was made in-office or on the phone, it appears in the patient portal.

  • Mutare and appointment reminders are only available if a patient opts in, which may not always happen, especially for the first appointment.

Step

Thinking

Feeling

Quotes

Patient Researches Doctors

“How do I know if this doctor is a good fit and someone I can trust?”

“Do they accept my insurance?”

Overwhelmed

“Most new patients find the practice through word-of-mouth referrals (primary source), Facebook/online ads, Memorial website videos, local billboards, and insurance provider networks.”

“Patients sometimes check their insurance provider networks to see which primary care they can go to.”

Patient Selects Doctor

“Where can I find reviews?”

“I feel good about this person’s background.”

“It looks like I can’t make an appointment online.”

Accomplished

“Most people probably end up calling the office to ask for a new patient appointment. Every once in a while, we get a request via the online scheduling system, but it’s just a request, not an actual appointment.”

“Patients sometimes say, ‘I saw your interview video on the Memorial website, and it made me think about coming to see you.’”

Patient Schedules Appointment
via My Memorial App

“Why can’t I access all the info I need?”

“Great, I was able to get an appointment!”

Motivated but a bit confused

“Patients often experience long hold times when calling to schedule appointments.”

“One of the biggest issues is that online appointment requests don’t actually book the appointment. Patients think they have an appointment, but it’s just a request.”

“We need to allow patients to schedule appointments online in real time rather than submitting a request that still requires a staff callback.”

Staff Confirms Appointment

“Wow, I can’t get in for a while.”

“They always call at the worst times, I missed it again!”

“I wish I could do this online.”

Frustrated

“When a patient calls to schedule, front desk staff use Cerner for scheduling, but providers see schedules in TouchWorks. This creates communication gaps.”

“A patient called five times but never got a call back, and I had no idea they had even tried to reach me.”

“Patients receive text messages, email reminders, and sometimes a phone call the day before their appointment.”

“Patients think they have an appointment, but it’s just a request—then they show up and don’t have an appointment.”

“No one ever calls me back when I leave a message at my doctor’s office.”

“I left multiple messages for my primary care doctor and never got a call back.”

Step

Opportunities

Patient Researches Doctors
  • Improve SEO results for Memorial providers.

  • Elevate Memorial physician presence on sites where doctors are researched and ranked.

Patient Selects Doctor
  • Similar to the Urgent Care app experience, enable patients to better see where clinics are located in relation to their current location and/or their work via the map or suggested locations based on their current location.

  • Add filters for “Find a Doctor” that show other areas of interest for patients (languages spoken, areas of focus, etc.).

  • Provide clarity on family medicine vs. internal medicine and/or remove them as filters.

  • Sync data between the app and the website to reduce needed updates.

Patient Schedules Appointment
via My Memorial App
  • Integrate portal and scheduling capabilities to one system.
Staff Confirms Appointment
  • Allow patients to self-schedule or choose a callback window.
  • Enable text, email, or chat communication with scheduling coordination.
  • Show the average length of time to get into a doctor to help potential patients select what works best for them.